In its earlier days CellForce was known as Ugotitfirst and aimed at servicing small businesses in the distribution of coupons and deals. As this video will attest, CellForce was off to a good start capturing attention and business from major brands such as: Dunkin Donuts (who launched its ice coffee with Ugotitfirst, in Florida, scoring 68% redemption of its mobile coupons), Yard House, Spirit Airlines, Carvel and many other major brands.